about  the  founder

Dan Hernandez is the Founder and Owner of 1-Way Marketing Group & received his Bachelor's Degree in Speech Communications at California State University, Fullerton.  He is currently working towards his Master's in Global Leadership at DBU, located in Dallas, TX.  He has approximately 11 years of Marketing Experience from concept to creation, design, content & process to implementation with a background in Internet Marketing (including SEM & SEO), Radio & TV, Direct Mail, Print Advertising (including newspaper, brochures, flyers), Social Media, Lead Generation, Brand Awareness, Needs Analysis, and Conversion Point Processes. 
​
Dan's business approach and philosophy started with a belief that Marketing Knowledge able to boost or help any size or level business, company, organization, individual, or idea, should be shared freely.  His initial motive was not to use his experience and knowledge as leverage to gain income, rather just to help others when opportunities would arise for those who might cross his path with questions or marketing needs and/or fears.  After years of providing free tips, advice, and wornings to his network and sphere of Entrepreneurs, Business Onwers, Organizations, and Individuals, he noticed there was a gap he may be able to fill in the Digital World.  That gap was TRUST.  Most people don't know how, how much, & many other crucial compenents that carry serious weight in the world of Internet Marketing & Web Service.  Between Corporate contracts with high monthly fees, unexplained factors, and lots of spent money, in additional to numerous Digital companies that dissappear, overcharge, or don't finish projects, Dan truly understood the fear and frustration that rests upon decision makers.  

Then he had the idea to be the bridge for that gap in anyway possible even if it meant one small business or individual at a time.  As he built relationships with the intention of helping friends and relatives for FREE, he decided to take his efforts to the next level with 1-Way Marketiing Group by strategically investing his energy into connecting business owners with the knowledge they need to save money, grow their business, and do business more efficiently on the Web!  Dan knows what it's like to have vision and ambition yet struggle with life's challenges and business obstacles.  He has talked with many Business Owners that are successful, or trying to be successful, nonetheless, struggling with Web Presence, a poorly built website, generating new business, call volumes, or customer acquisition in general.  He is thankful to say he has been able to help some with confidence!
​
He credits all of his help and success to God and others that have stood by him along the way of his Marketing Journey, and Digital Venture to be a pillar and make a difference in the Digital World.  For this reason, his heart is simply to build relationships, trust, and ultimately success with any business owner he comes in contact with and/or needs Marketing help he may have knowledge in.